About
Where intelligent planning meets genuine care.
Our Story
triptheory.co was born from a simple observation: travel planning had become either overwhelmingly complex or frustratingly cookie-cutter. We saw seasoned travelers drowning in research, and discerning voyagers settling for generic packages that didn't reflect their unique preferences.
We knew there was a better way. A theory, if you will. One that combined thoughtful research with genuine human connection. One that listened first, strategized second, and delivered experiences that felt personally crafted rather than mass-produced.
Today, we partner with travelers who value intentionality over impulse, quality over quantity, and meaningful experiences over crowded itineraries. Our approach is rooted in understanding how you want to feel during your travels, then building everything around that vision.
This is travel planning reimagined. Calm, confident, and deeply personal.
Meet the Team
We're Shannon and Dan, partners in travel and life who've logged serious miles solo, together, and with family and friends. We've experienced a wide range of travel styles and built TripTheory around a shared belief that thoughtful planning should make travel feel more personal, clear, and rewarding.
Shannon Lawrence
Travel Advisor
Shannon is the points-and-miles obsessive with a research background who loves turning scattered options into one clear, confident plan to craft your perfect travel experience.
Dan Lawrence
Strategy & Systems
Dan is the data architect (library science background turned AI systems strategist).
Our combined travel experience and complementary strengths allow us to pair genuine human understanding with thoughtful research and practical systems, creating travel plans that feel personal, well-considered, and easier to navigate.
Our Values & Philosophy
The principles that guide every journey we design
Human-Centered
We believe travel is deeply personal. Every recommendation is filtered through your unique preferences and travel style.
Intentional
Travel should be purposeful and enriching. We design experiences that align with your aspirations and deepen your connection to the world.
Partnership
You're not just a client. You're a collaborator. We work together to refine and perfect your travel vision.
Thoughtful Innovation
We believe in traveling smarter. We blend timeless travel wisdom with modern insights, creating intelligent solutions that enhance your journey.